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In a highly competitive market, it is no longer enough to simply perform well: you also need to give meaning to your actions. At Optimark, we prove that commercial outsourcing can go hand in hand with social inclusion. The agency puts people at the heart of its projects, while helping its partners to increase their efficiency and visibility at points of sale.

A world first, the Digital LED Stand transforms point-of-sale visibility. More than just a display medium, it combines digital signage and interactivity to capture customer attention and boost in-store engagement.

In September 2025, Ora Group member Optimark was awarded the Platinum EcoVadis medal. This distinction places us in the top 1% of companies rated best on sustainability criteria, and recognizes the daily commitment of our teams to ethics, innovation and sustainable development.

Whether in supermarkets, drugstores, DIY stores or specialized networks, outsourcing your sales force helps you gain agility, flexibility and cost control. Discover the advantages of working with a partner like Optimark, an expert in operational marketing.

Feastables (Walkers Chocolate) selected ORA Groupe and in particular its agencies RMA and Optimark, respectively for in-store sales support and point-of-sale theatricalization.