MERCHANDISING AGENCY

French market leader

Optimark works with you every day to boost the visibility of your products in supermarkets.

A merchandising project?

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Our 4 areas of expertise

Merchandising agency

You've got your constraints, we've got the solutions! Our teams follow your brand's recommendations, always with a view to multiplying your product releases. Our merchandising agency offers shoppers the right product, in the right place, at the right time. Thanks to our various merchandising actions, your brand is showcased in a powerful way. Every day, our merchandising experts ensure that your products are correctly displayed and monitor shelves to prevent stock-outs.

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REIMPLANTATION
Radius

Optimark organizes in-store shelving to get your products noticed.

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THEATRICAL
SPACES

We ensure maximum visibility for your brand with high-impact advertising media.

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Tracking
linear

Our teams are committed to combating product breakage by supplying your shelves every day.

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EXPERTS
MERCHANDISING

Our experts ensure that your products are displayed according to your guidelines.

The merchandising agency

THAT BOOSTS YOUR PERFORMANCE

As amerchandising agency, Optimark positions itself as your trusted partner, ensuring the relocation of your shelves, the installation of new POS, the dramatization of your spaces or the daily maintenance of your assortment. By deploying active teams in the field every day, we guarantee the constant availability of your products at the point of sale. The result? Your product releases increase tenfold, and you can say goodbye to stock-outs! At Optimark, we believe that on-shelf actions are the daily guarantee of sales growth.

700,000 HOURS OF
MERCHANDISING
PER YEAR

Our merchandising agency cumulates a total of 700,000 hours of merchandising every year, with teams mobilized every day to ensure your brand's visibility in-store.

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4,000 loyal
experts

With a network of over 4,000 qualified staff, our merchandising agency ensures complete geographic coverage to meet your brand's needs.

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regional network

Optimark is one of the last companies to maintain a regional network in order to stay as close as possible to sales forces and field staff.

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Success stories
From our merchandising agency
You too can enhance your brand's in-store presence!
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Our customized solutions

from strategy to execution in the field

merchandising

Exceed your sales targets by improving your shelf layout with our merchandising agency!

Sales force

Put your trust in our sales outsourcing agency and boost your sales today!

Animation
sales

Our sales animation agency boosts your sales with unique shopper experiences!

Retail Media

A turnkey in-store media solution designed to boost your visibility and sales in supermarkets with our point-of-purchase and retail media materials!

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Since 2003

Supporting your sales performance

Our merchandising agency provides you with qualified merchandisers trained in the constraints of mass retailing, 100% dedicated to the performance of your brands! Whether you're thinking in terms of shelving, central islands, point-of-sale displays, layouts... our experts are with you every step of the way, from arrival to exit! With ourmerchandising agency teams, we're committed to making the most of your products on the shelf. As a field marketing expert, Optimark is committed to offering you the best merchandising solution(s) every day.

Optimark offers other merchandising solutions and is committed to covering your theatrical displays, shelf monitoring and restocking your products on the shelves. Our teams work across all distribution channels to respond effectively to your needs. And that's not all! We have our own logistics warehouse, enabling us to optimize flow management. Finally, thanks to our digital tools, we can support our teams in the field, maximizing collective efficiency and measuring our ROI.

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Optimark FAQ
Your questions

We train all our teams in the specifics of your assignments, thanks to our training managers who use podcasts as a new training tool! The aim of these podcasts is to remind them of the brief during their journey, before starting their mission. This makes training more fun and attractive for the experts.

Our in-store actions are manifold:
- Setting up and dramatization of operations
- Repositioning of departments (one-off or seasonal)
- Installation of Media In Store, with the capacity to cover 3,000 points of sale in 3 days
- Linear monitoring and restocking to maintain your in-store positions

Our primary recruitment tool is co-option. We firmly believe that our teams are the first ambassadors of our values, and employees recruited in this way guarantee us a high level of loyalty.
Our regional network recruits as close as possible to customer needs, by going into stores to carry out direct headhunting.
Operators can also choose to send an unsolicited application via our helloWork page. Our regional managers will contact them if their profile matches our upcoming projects.

You decide your strategy, and Optimark is there to execute it. We are committed to being the eyes and ears of your brand at the point of sale. You'll have a dedicated project manager, a single point of contact for your head office and sales force.

Career management is handled by the regional managers, who accompany the experts on their assignments in the field. This experienced organization enables us to amplify our proximity to our employees as well as to our customers' sales forces.

We can help

In France and abroad

Optimark provides merchandising services throughout France, as well as abroad, offering merchandising solutions in all 4 corners of the globe. With a presence in the Netherlands, Belgium and theIndian Ocean withReunion Island and Mayotte, our dynamicmerchandising agency teams are ready to meet all your commercial needs, thanks to our transversal IT tools developed in-house to track and monitor your performance on a daily basis. As amerchandising agency, we offer you solutions wherever you are to strengthen your position in your market.

OPTIMARK, YOUR TRUSTED PARTNER FOR INTERNATIONAL SALES SUCCESS!
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A project?
Don't hesitate to contact us

Do you have a project in mind? Don't hesitate to contact our merchandising agency via our contact form. We look forward to hearing from you!

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