In a highly competitive environment, where consumers are arbitrating their purchases on a daily basis, brands need to maximize their point-of-sale presence. There are a number of reasons why they might outsource all or part of their sales force to meet these challenges: boosting shelf space, gaining DN points, increasing DV, etc. Optimark's offer is based on 4 pillars, with the emphasis on simple, personalized and effective systems to support the growth of brands distributed by intermediaries:
1. Putting people at the heart of sales activities
"A remote sales relationship is not enough. It's necessary to mobilize teams in the field to establish a climate of trust and a partnership that generates value. Sales efficiency therefore depends on proximity, responsiveness andoperational intelligence ", explains Rachid Morouche, Managing Director of Optimark, which offers a sales force outsourcing service based on a dedicated or shared model between several non-competing brands targeting the same distribution outlets: "A multi-industry sales force combines flexibility, cost rationalization and quality of execution", he adds.
2. Business intelligence data at the heart of management
Another conviction of Optimark's teams is that sales strategy must be defined using an ecosystem of AI tools to boost productivity: reducing visit preparation times, optimizing sectorization, and focusing on high value-added stores all help to increase visibility and sales. "That's why we've deployed all our management tools for our teams, so that they can be steered towards the priority objectives they need to achieve," details Rachid Morouche.
3. The shopper experience
"Brands need to ensure that they are clearly visible on the shelves, right up to the last metre before shopping, by optimizing their shelf space," continues the General Manager. This presence is also reflected in the regular organization of on-site events, as an integral part of the in-store experiential component.
4. From outsourcing to inclusion: serving the interests of a cause
At Optimark, we have chosen to place social issues at the heart of our concerns. In conjunction with our committed partners - the EPIDE, the Ecole de la 2e Chance and locally-rooted integration networks - we build pathways that enable young people who are far from employment to train in our professions, and then take on field missions in the service of major brands.
" Our responsibility is not just to meet expectations, but to propose a model aligned with our values, to be useful and to be able to give meaning to our actions on a daily basis. The value of work is, and will remain, a means of socialization and integration ", asserts Rachid Morouche.
This project is not marketing, but a choice of transformation. It challenges our sector and our partners, and what if this was where the most tangible inclusion was at stake?
