This website collects certain Personal Data from its Users in compliance with the regulations in force, in particular the French Data Protection Act n°78-17 of January 6, 1978 and the General Data Protection Regulation (RGPD).
Owner and data controller
Optimark
L'ombrière, 302 Rue de la Gare Bat A, 13770 Venelles
Types of data collected
The types of Personal Data collected directly or via third parties include :
● Information provided directly by the user: first name, last name, e-mail address, telephone number, postal address,
payment information.
● Data collected automatically: cookies, IP address, usage data, browsing history, device identifiers (e.g. Google advertising identifier or IDFA).
● Data anonymized via Consent Mode V2: this data does not identify the user and is used for statistical or analytical purposes.
The user is hereby informed that certain information is mandatory in order to access the services offered by the site. Any omission could make it impossible to provide these services.
Data collection and use via Consent Mode V2
As part of the management of your privacy preferences, this site uses Consent Mode V2. This mode allows :
1. To collect data with your explicit consent for purposes such as personalized advertising, tracking and detailed analysis.
2. To collect only anonymized data if you refuse consent. This data is used to optimize site performance without compromising your privacy.
Users can modify or withdraw their consent at any time by accessing the cookie management tool on the site.
Purposes of Data Processing
The data collected is used for the following purposes:
● To provide requested services (e.g. order processing and communications).
● To analyze site performance and improve user experience.
● To carry out advertising campaigns and remarketing operations.
● To manage consent preferences and ensure legal compliance.
Legal basis for processing :
● Explicit consent (cookies and non-essential tools).
● Legitimate interest (anonymized data analysis, security).
● Legal obligations (archiving, RGPD compliance).
Sharing data with third parties
Some data may be shared with third parties, including:
● Technical partners: hosting providers, analytical tools (e.g. Google Analytics), payment services.
● Advertising providers: as part of advertising campaigns using
Consent Mode V2.
These third parties are required to respect the confidentiality of data and the regulations in force.
Data retention period
Personal data is kept only as long as is necessary for the purposes for which it was collected, except in the case of legal obligations:
● Order-related data: legal accounting retention period.
● Anonymized data: 13 months for statistical analysis.
● Cookies: in accordance with the duration set out in our cookie policy.
User rights
In accordance with the RGPD, users have the following rights:
1. Right to information: to know what data is collected and for what purpose.
2. Right of access: request a copy of the data.
3. Right of rectification: correct inaccurate data.
4. Right to erasure: request the deletion of data.
5. Right of restriction: limit data processing in certain cases.
6. Right to object: object to the processing of data, in particular for advertising purposes.
7. Right to portability: transfer data to another service provider.
8. Right to withdraw consent: modify or withdraw consent at any time via the cookie management tool.
To exercise these rights, please contact us at contact@optimark-fr.com
Data security
Optimark implements appropriate security measures to protect your data:
● Secure transfers via HTTPS protocol.
● Pseudonymization and anonymization where possible.
● Active monitoring of systems to detect and prevent data breaches.
Cookie policy
The site uses cookies to :
● Ensure the technical operation of the site.
● Analyze user behavior to optimize the experience.
● Deliver tailored advertising, with your consent.
You can manage your preferences directly via the cookies banner or from your browser settings.
Changes to this policy
This privacy policy is updated regularly to ensure compliance with applicable laws. It was last updated on February 6, 2025.
If you have any questions or require further information, please contact us at contact@optimark-fr.com.
