retail media


shopper activations
that
boost your sales

The 100% integrated advertising network to boost your visibility and sales performance in supermarkets!

A Retail Media project?

Let's talk about it!
Free quotation

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Our solution

RETAIL MEDIA IN STORE

Take your products and your brand to new heights with our activation shopper agency. Together, we guarantee maximum visibility for your products and boost your sales performance.

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SECURITY DOOR

Withshopper activation support on gantries, become the first brand customers see when they enter the store.

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Front of
carts

Let your brand shine and circulate throughout the shopper's journey with retail media on carts.

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Stop
shelf

Make your products stand out, engage shoppers with a powerfulshopper activation medium and relay your promotional offers.

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Kakemonos
on shelves

Draw the eye to your products and capture consumers' attention as soon as they enter the aisle.

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Contour
label

Relay your offers as close as possible to the purchasing act and influence product preference with a powerful retail media support.

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Unique shopper experiences

INNOVATE, CHALLENGE, BUILD LOYALTY!

Working with our shopper activation agency means exploiting the full potential of your products, with an eye to return on investment. Whether you want to raise your brand's profile, win new customers, launch new products or boost your back-of-shelf inventory, shopper activation is the solution for you! Shopper activation is the solution for you!

n°1
for franchisees and independents

Our retail media agency operates in over 3,000 points of sale and installs media within 3 days.

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optimize
your activation campaigns

Quality at the right price, so you can get the best R.O.I. on every activation shopper.

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retail media
100% integrated

The only shopper activation agency that takes charge of marketing and implementing your operations in just 6 weeks.

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Achievements
A real eye -catcher

Optimark has been operating in Media in Store for over 20 years, with the mission of providing manufacturers with a high-performance media alternative for setting up and managing brand activation campaigns.

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Our customized solutions

from strategy to execution in the field

RETAIL MEDIA

A turnkey in-store media offer to boost your visibility and sales in supermarkets!

Sales force

Put your trust in our sales outsourcing agency and boost your sales today!

Animation
sales

Our sales animation agency boosts your sales with unique shopper experiences!

Merchandising

Exceed your sales targets by improving your shelf layout with our merchandising agency!

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CSR

Our commitment

By choosing us, you're making an active contribution to preserving the environment, while guaranteeing authentic, impactful and sustainable retail media solutions. With our innovative management tools, we limit the carbon impact of our employees' every move. Together, we can create and develop your POP displays according to your specifications (cardboard, green ink, recycled and recyclable plastic). Our point-of-sale displays are created in France and printed to all CSR standards. They are delivered directly from our own logistics warehouse to save time and limit the number of service providers. Together, let's develop sales and ecology!

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R&D

Our innovation policy

DO YOU HAVE CONSTRAINTS AND SPECIFICITIES IN THE DEPARTMENTS WHERE YOUR PRODUCTS ARE SOLD?

With the support of our design department, we can work with you to create on-demand prototypes in advance of your activations, so that together we can define the retail media you need to generate traffic on your shelves!

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Optimark FAQ
Your questions

Our turnaround time for a retail media campaign is 6 weeks, from validation of the operation to in-store implementation.

We reserve you a category exclusivity for a 4-week shopper activation on all the proposed media.

Our activation marketing agency can carry out a store check beforehand, to check that your products are in the right place in the store.

At the end of each POS installation, our retail media teams take photos of them. They are sent to you after the assignment, geotagged and time-stamped.

We produce operation reports in which you can find the visit and installation rates. These are carried out by our own staff within a maximum of 3 days, under the supervision of our regional management teams, who are a true operational relay for your actions in the field. We also provide you with information on employee feedback: verbatim, store feedback, consumer interest.

We can help

In France and abroad

The agency provides shopper activation throughout France, as well as abroad, offering solutions in all 4 corners of the world. We have 100% coverage onReunion Island and Mayotte for all brands (Leclerc, Carrefour, Jumbo), and will soon be expanding into Benelux. Our dynamic teams are ready to respond to all your commercial needs, thanks to our transversal IT tools developed in-house to track and monitor your performance on a daily basis. Our shopper activation agency offers you solutions wherever you are, to strengthen your market position.

OPTIMARK, YOUR TRUSTED PARTNER FOR INTERNATIONAL SALES SUCCESS!
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A project?
Don't hesitate to contact us

Do you have a project in mind? Don't hesitate to contact our shopper activation company via our contact form. We'll call you back within 2 hours!

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